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Reading a story can elicit three types of reactions – boredom, interest, or WOW! To stand out as a successful writer, it’s essential to consistently evoke the WOW! reaction, which requires emotionally engaging writing. Best-selling author Karl Iglesias delved into the working habits of top-tier Hollywood screenwriters in his acclaimed book, 101 Habits of Highly Successful Screenwriters. Now, he takes a pioneering step by focusing on the psychology of the reader.
Writing for Emotional Impact, based on his renowned UCLA Extension classes, goes beyond the rudimentary skills and asserts that Hollywood’s primary business is delivering emotional experiences, cleverly packaged in movies and TV shows. Karl not only urges you to infuse emotional impact throughout your writing, he guides you on how to do it. He provides hundreds of dramatic techniques to elevate your writing to a professional standard. Get ready to discover the secrets of emotionally powerful writing! Read more.